Olympics May Be Colorful Than Ever With 4K HDR

The parade of Olympic athletes entering Pyeongchang, South Korea, could be quite colorful for a few reasons. Athletes from North and South Korea will enter together for the first time in more than a decade, and viewers at home will be able to see the ceremony never like before. NBCUniversal has decided to make the XXIII Olympic Winter games available to cable and satellite partners in 4K HDR. Customers who are the subscribers with Dish, DirecTV and Comcast will be able to view it in 4K HDR coverage.

This is not their first Olympics to be delivered in 4K, NBC distributed the Rio Olympics in 2016 in 4K Ultra High Definition. However, this year’s winter games can boast the addition of the HDR element, which promises even more stunning colors in addition to higher resolution. The Winter Olympics will be available in 4K HDR, marking an exciting milestone for both the TV industry and Olympic viewers. The opening ceremonies will be carried out in the normal high definition (HD) format on NBC. The time difference between the United States and South Korea is 14 hours to the East Coast and viewing of the games will be time-delayed anyway.

Not all the events will be provided in 4K HDR format. It will be limited to the opening ceremonies, figure skating, short track (racing), ski jumping and ice hockey, according to NBC. 4K UHD TV’s have experienced significant growth in recent years. With more than 80 million thought to have shipped during 2017. As the price falls further and demand for larger screens continues to increase across the world, shipments will continue to grow strongly. The double digit growth expected for many years to come and over 25 percent of worldwide homes expected to own a 4K UHD set by the end of 2021.

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